Founder, President & CEO
As a seasoned executive with a broad-based background in private and non-profit organizations, Mr. Nassar’s career spans over 30 years in the consumer healthcare and manufacturing industry. Throughout his career, he held key technical and senior business leadership positions in the global retail and multilevel markets.
Prior to founding USHSP, Mr. Nassar successfully built and led several organizations in the field of consumer healthcare and manufacturing. Backed by an extensive experience in a range of functional areas, including product development, technology assessment and transfer, operations and business management, his focus has been on nutritional supplements, functional foods, beverages, pharmaceuticals, packaging and flavor and fragrance products.
As co-owner of Western Flavor & Fragrance Company (WFF), a leading manufacturer of flavors and fragrances in Northern California with a state-of-the-art building (GMP), Mr. Nassar was personally involved in designing the plant. Following the successful sale of the company, he joined Nutrition 53 as a COO, a nutritional product manufacturing, marketing and distribution company to retailers, distributors, online and other channels of trade.
Earlier in his career, Mr. Nassar spent twenty years with Shaklee Corporation as Director of Product Development and Packaging and Engineering, overseeing their exploratory and business development, functional foods development, nutritional supplement development, process engineering, package engineering and their R&D facility. He was instrumental in the development of new weight loss product lines and technology transfers such as probiotic products that encapsulate live bacteria using natural ingredients.
Mr. Nassar received his undergraduate degree in Chemistry and Biology from University of Notre Dame de Namur and his Master in Business Administration (MBA) with an emphasis in Operations Research and Marketing, also from University of Notre Dame de Namur. As a multi-lingual executive, he manages in English, French Spanish and Arabic.
A passionate soccer player, coach and referee, Mr. Nassar served as President of the Soccer League, Dublin, California, and as City Planning Commissioner for the city of Dublin, California. He was awarded “Citizen of the Year” title by the business community.
Product Development Consulting
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